WATI pricing explained: plans, users and WhatsApp fees
WATI is a hosted shared inbox for WhatsApp, with campaigns, chatbots and connections to shops and CRMs. What you pay there has three parts: the plan (Growth, Pro or Business), extra users and numbers, and the per-message WhatsApp fees, which WATI bills under its own rate card. Everything below comes with a source and a date – including when WATI is the right choice.
WATI plans at a glance
- 3 users included, no extra users possible
- 15,000 broadcast messages a month
- 1,000 automation triggers and 250 AI credits a month
- 2 shop or CRM integrations
- Email support on weekdays (24×5)
- 5 users included, each extra user €39 a month
- Unlimited broadcasts
- 2,000 automation triggers and 500 AI credits a month
- 5 integrations including HubSpot; teams and auto routing
- Email and chat support around the clock
- 5 users included, each extra user €89 a month
- Multiple WhatsApp numbers, round-robin chat assignment
- 5,000 automation triggers and 1,500 AI credits a month
- Unlimited integrations including Salesforce
- Volume discounts on messages, a dedicated customer success manager
According to wati.io/pricing in the EU view (checked from Austria on 29 Oct 2026). WATI shows prices by location, so other regions may see other currencies and amounts; on 15 Oct 2026 we saw US dollars from the US, with extra users at $24 (Pro) and $69 (Business). The pricing page doesn't say whether prices include VAT. For annual billing, WATI mentions “up to ~25%” off and free guided onboarding. According to WATI, an automation trigger counts each time a chatbot or rule starts for a customer; once the allowance is used up, you reply manually or buy more.
What can cost extra
| Item | Price according to WATI (EU view) |
|---|---|
| Extra user | Growth: not possible · Pro: €39 · Business: €89 per user and month |
| Additional WhatsApp number | €29 per number and month |
| 1,000 extra automation triggers | €35 a month (larger packs tiered) |
| 1,000 extra AI credits | €25 a month |
| Shopify integration | USD 4.99 a month |
| AI agents (Astra) | separate add-on, priced separately |
| Guided onboarding | included with annual plans, otherwise a one-time fee on request |
| WhatsApp messages | per message under WATI's rate card – see below |
Trial: 7 days, no setup fee. Cancelling: according to WATI, at any time and without a cancellation fee; payments already made aren't refunded, and a downgrade takes effect at the end of the billing cycle. Payment by credit card, on annual plans also by bank transfer.
What WhatsApp messages cost on top
On the WhatsApp Business Platform, Meta charges a fee per delivered message. The amount depends on the recipient's country and the type of message:
- Marketing: offers, newsletters, abandoned-cart reminders
- Utility: order confirmations, appointment reminders, delivery updates
- Authentication: one-time login codes
- Service replies: your reply after the customer has written. Since 1 Oct 2026, the first 1,000 per number and month are free; after that each one costs.
With WATI you don't pay these fees to Meta directly but to WATI – under WATI's own rate card in US dollars. We compared it with Meta's official price list:
| Message to … | Meta (list price) | WATI Growth/Pro | Difference |
|---|---|---|---|
| Marketing, UK | $0.0635 | $0.1016 | +60% |
| Utility, UK | $0.022 | $0.0396 | +80% |
| Service reply, UK (from the 1,001st) | $0.022 | $0.0264 | +20% |
| Marketing, Austria | $0.0592 (€0.049) | $0.0947 | +60% |
| Utility, Austria | $0.0171 (€0.0142) | $0.0308 | +80% |
| Marketing, Germany | $0.1365 (€0.1131) | $0.2184 | +60% |
| Utility, Germany | $0.055 (€0.0456) | $0.0990 | +80% |
WATI rate card “Cost per message and minute call in USD for Growth/Pro Plan”, dated 1 Oct 2026; Meta's prices from the official price calculator (US dollars and euros; Meta groups Austria under “Rest of Western Europe”), both checked on 29 Oct 2026. We calculated the difference ourselves. Service replies cost 20% more than Meta's price in Austria and Germany too. For the Business plan, WATI has its own, lower rate card: UK marketing $0.0902, utility $0.0352, service $0.0235 – about 42%, 60% and 7% above Meta's price. Meta's utility prices drop in tiers from 100,000 messages a month; the table uses the first tier.
An example: 1,000 marketing messages to customers in the UK cost $63.50 directly at Meta and $101.60 under WATI's rate card for Growth and Pro. Conversations that start from a click-to-WhatsApp ad are free according to WATI's rate card.
WhatsApp calls: calls your customers make to you on WhatsApp are free. For calls you start, WATI charges $0.0134 per minute to the UK and $0.0139 per minute to Austria and Germany (Growth/Pro). Business-initiated calls aren't available in the USA, Canada, Egypt, Turkey, Nigeria and Vietnam, according to WATI.
Worked examples: what WATI costs per month
Plan and users only, without messages, numbers or add-ons. WATI prices in the EU view, as of 29 Oct 2026, without guarantee.
WATI is the better choice if …
- you want a mature product with apps for iPhone and Android – The-Y CRM is Alpha,
- you sell a lot through WhatsApp: campaigns, abandoned-cart reminders for Shopify, click-to-WhatsApp ads with tracking,
- you need ready-made integrations such as HubSpot (from Pro), Salesforce (Business), Zoho, Zapier, WooCommerce or Klaviyo,
- you want to automate Instagram, Messenger and TikTok messages alongside WhatsApp,
- you want round-the-clock support (from Pro) and guided onboarding.
Less of a fit if …
- your team is growing: Growth stops at 3 users, and every extra user then costs €39 or €89 a month,
- you want to pay WhatsApp messages at Meta's list price,
- your team makes calls over regular phone numbers: we didn't find a phone system for landline or SIP numbers at WATI,
- you need email and phone in the same inbox.
An alternative: The-Y CRM
The-Y CRM is a shared inbox for WhatsApp, email, phone and web chat with a built-in phone system, made in Vienna. You pay a flat price: nothing for up to 3 people, and €20 a month for all users with Cloud Pro (during Alpha and Beta). WhatsApp runs on your own Meta account, and Meta bills you directly, with no markup. In return there are fewer ready-made shop integrations, and The-Y CRM is still Alpha software. The full comparison with a worked example and switching steps: WATI alternative.
Frequently asked questions
How much does WATI cost per month?
According to WATI's pricing page (EU view, checked on 29 Oct 2026), Growth costs €69, Pro €149 and Business €349 a month when paid monthly. Billed annually, it's €59, €119 and €279 a month. On top come extra users and numbers and the per-message WhatsApp fees under WATI's rate card. WATI shows prices by location, so other regions may see other currencies and amounts.
Is there a free WATI plan?
WATI offers a 7-day trial with no setup fee. We didn't find a permanent free plan on the pricing page.
How much does an extra user cost with WATI?
Growth includes 3 users, and you can't add more. Pro and Business include 5 users each; every extra user costs €39 a month on Pro and €89 a month on Business (EU prices).
How much does a WhatsApp message cost with WATI?
WATI bills messages under its own rate card in US dollars, by country and message type. For the UK on Growth and Pro: marketing $0.1016, utility $0.0396, service reply $0.0264; the first 1,000 service replies a month are free. That's about 60%, 80% and 20% above Meta's list price of $0.0635, $0.022 and $0.022. All figures
Do WATI prices include VAT?
The pricing page doesn't say. Ask WATI before you buy whether VAT is added.
Can I cancel WATI monthly?
According to WATI, yes – at any time and without a cancellation fee. Payments already made aren't refunded, and a downgrade only takes effect at the end of the current billing cycle.
Flat price instead of per head? Take a look at The-Y CRM.
Create a free account – free for up to 3 people, permanently – or click through the inbox, WhatsApp and phone system with sample data in the demo first. The demo is deleted after 24 hours.
Prefer to do it together? We set it up with you by video call – in your browser, nothing to install. Mon–Fri 10–12 and 14–17 (Vienna time).
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Sources (as of 10/2026)
- WATI plans, users, extra users, additional numbers, add-ons, trial, cancellation and payment: wati.io/pricing (EU view, from Austria), checked 29 Oct 2026; US view with US-dollar extra-user prices checked 15 Oct 2026
- WATI rate card for messages and call minutes, Growth/Pro (USD, dated 1 Oct 2026): Rate card Growth/Pro; Business: Rate card Business, both linked from the pricing page, checked 29 Oct 2026
- Meta's per-message prices (US dollars and euros; markets UK, “Rest of Western Europe” and Germany): price calculator at whatsappbusiness.com/products/platform-pricing, checked 29 Oct 2026
- Meta's free tier of 1,000 service messages per number and month from 1 Oct 2026, and Austria under “Rest of Western Europe”: developers.facebook.com, checked 29 Oct 2026
WATI is a trademark of its owner (Clare.ai Limited). This page is independent and made to the best of our knowledge; please report errors to office@the-y.at and we'll correct them right away.